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VERO CUOIO ITALIANO 
 
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Exhibitions and events 
Advertising campaigns 
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Exhibitions and events

TRADE FAIRS
The associated tanneries take part in several international trade fairs relative to the tanning sector.
Among these:
  • Lineapelle, Bologna (April/October)
  • Asia Pacific Leather Fair, Hong Kong (March)
  • Shoes and Leather, Canton (May)
The Consorzio Vero Cuoio Italiano (Genuine Italian Leather Consortium) takes part in footwear trade fairs or meetings through promotional and advertising initiatives in order to present its members' products to exhibitors and visitors of the exhibitions.

EVENTS

The Consorzio Vero Cuoio Italiano (Genuine Italian Leather Consortium) organizes events and conventions to promote the product and the associated companies.
  • "Sulle Orme del Cuoio" (On the Trail of Sole Leather) is the biannual award of the competition for young stylists.
  • "Walking In Fashion" is a technical meeting reserved for operators in the footwear sector that takes place every year.